John Lewis new product 4p's Essay Example | Topics and Well Written Essays - 500 words

sewer Lewis stark naked product 4ps - Essay ExampleJohn Lewis has come up with one of the interesting range of products in the kidskinren department and one of their latest hits seems to be that of Childtablet (Barker and Angelopulo, 2005).In this paper, let us see the trade system that back end be utilise in order to promote the product Childtablet in the market. Any marketing strategy has Four Ps as their crux based on which all of the marketing activities argon carried reveal.According to Baker and Hart (2007), Product strategy is the ground for a products conflict and also the maintenance of its position in the market. John Lewis is one of the most established names non only in the UK market but has a good standing all over the world. Products from John Lewis have a competitive advantage over the other educational electronic tablets that are out there in the market. All of John Lewis kid products have done good business so far and people give importance to brand factor very much.When it comes to pricing, it is better to provide whatever discount offers or promotional offers in the beginning so that people will get used to the product. Once the quality of the product gets established then pricing will not be an issue. In order to gain a winning edge over the competitors, it become absolutely necessary to varan the competitor price and provide a slightly lesser price than that. Demand and supply forms are the basic when it comes to pricing (Onkvisit S and Shaw J J 2008).As per Smith (2003), Place constitutes the most most-valuable aspect when it comes to marketing. John Lewis is a world renowned store that has more number of visitors each sidereal day thus it becomes easier to sell the Child Tablet through the outlets. Also, John Lewis has a wide spread growth of department store all over Britain and also some parts of the world. Thus the product can be market both indigenously as well as in the international market. Distributing the child tab lets to places that has a good record